• 2007 •

Possible elements of program:

1.
Presentations of big regional festivals (with speakers) Asia-Pacific, Ibero American,
New Europe, ADC*E,
Projections of finalist Adfest, Fiap, Golden Drum, ADC*E, Central and Western Europe preselection
Projection of CUP nominates

Total time minimum 12 ours.
Possibility 1: full first day program for free
Possibility 2: program distributed on 3 or 4 days

2.
The ICAC Academy or Valencia Advertising Academy or….
– general topic BIG IDEA STARTS LOCAL
– round table Michael Conrad and ICAC jury
– 3 star speakers abouth local/regional culture like Muhamad Yunnus, Wim Wenders, Pedro Almodavar…
– Global branding on local roots – famose speakers with famos cases like: P&G, McDonalds, Zara, Ikea, Red Bull, Wolford, Hawayana,

Total time about 6 ours

3.
Award ceremony and Gala
– short culturale program?
– Projection of maximum 195 nominates
– Distribution of 40 awards
– Gala Dinner

4.
Valencia Advertising Assotiation specific program (probably on the same topic)

5. ICAC Exhibition.