4. CUP

• 2011 •

Estimated Mister Mayor, respected colleagues, dear friends,

I spend a week here in this beautiful city together with the jury members of fourth intercontinental advertising cup. They came from Australia to Miami, from Malaysia to Buenos Aires and all of us have cold-hot experience. We really didn’t expect a snow storm in Istanbul and we were surprised with so worm hospitality. We had filling that creative industries could find here his/theirs home.

It’s very popular now to speak about creative industries, where the human mind, inspiration and creativity are more important then the money/capital, engines and chip labor. And if we know advertising is the strongest accelerator of business and economy we will probably realize that advertising can be the most important connection with all other creative industries too.

It’s obvious that Istanbul is ideal please for meeting, crash or fusion of very different ideas from all parts of the world and from many complementariness creative fields, but there are something probably more important too – creativity needs fresh air, optimism and perspectives and I don’t know one other capital on the world breathing so optimistic then Istanbul.

More the 30.000 creative ideas from four continents were preselected at four biggest regional/continental advertising competitions, less the 800 were classified and judged in Istanbul this week, less the 200 were nominated and 36 will be awarded to night. Best of the best, crème of the crème from local inspired creative messages to the consumers, to the peoples we are living and communicated with.

I really hope we are not the last time here in this beautiful and hospital city where creativity can find his new home and where ISTANBUL CUP could became one of the most wanted recognitions among creative people around the world.

Thank you and enjoy the creative inspirations from four corners of the earth.