Kreativnost v evropskem oglaševanju
• 18. april 1994 • Vprašanje kreativnosti v oglaševanju je pri površnem opazovalcu često obravnavano preveč enostavno. Oglaševanje je povsem namenska ciljna dejavnost, zato tudi ustvarjalnost v njem ni in ne more biti sama sebi namen. Velja le tista, ki domiselno krajša, racionalizira in pospešuje pot k določenemu cilju. Oglaševanje je subjektivna komunikacija enostranskega interesa. […]
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• February 1994 • Slovenia, a country that seems to have flowed over the steep Alpine slopes, has long been the home of skiing. The Slovene historian and geographer and member of the London Royal Society, Baron Janez Vajkard Valvasor, as early as the mid-seventeenth century reported on the queer custom people on the Bloška […]
Leto 1994, Ad knjiga Golden Drum
• 1994 AD knjiga Golden Drum • Leto, ko se je mednarodni portoroški oglaševalski festival ločil od nacionalnega, se proglasil za novo evropskega in povabil kreativce, da se brez plačila kotizacije pomerijo v Portorožu, štejemo za prvo uradno leto Golden Druma. To je bilo mednarodno leto družine, športa in olimpijske ideje. Predsednik Clinton in predsednik […]
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• November 1993 • Europa ist eine geographische Einheit, ein Kontinent begrenzt mit Meeren und dem Gebirge Ural. Viele Jahrhunderte lang bedeutete es für die Zivilisation, die sich darin entwickelte, die ganze Welt. Genau in der Mitte, fast gleich entfernt von Lisabon als von Nordkap und dem Ural leben die Slowenen. Unsere Kaiser waren Karl […]
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• October 1993 • The Postojna Gate – as war strategists call it – is the lowest passage between the plain created by the River Po and the Pannonian Plain. The Etruscans and the Venetians, the Romans and the Avars, the Mongolians, the French and the Italians marched their troops over the Postojna serpentines to […]
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• May 1993 • Made in Germany, made in Taiwan, made in Slovenia. A tiny inscription on the product which can either raise or lower its price, add to its value or give a subjective quality to its appearance and the impression it makes. The reputation of, or trust in, the country of origin are […]
Slovenska oglaševalska osebnost leta 1993
ČASTNA ZLATA VRTNICA: JURE APIH osebnost slovenske oglaševalske stroke leta 1993 Obrazložitev: “V imenu slovenske oglaševalske stroke in portoroškega oglaševalskega festivala izrekam priznanje človeku: ki je prispeval nepogrešljiv delež k pripravi tega festivala in vrste prejšnjih, ki je bil vedno nekje v ospredju ali ozadju razvoja slovenske oglaševalske stroke, ki je imel dovolj znanja in […]
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• March 1993 • When a century ago European aristocracy discovered tourism, which was to become the world’s number one industry, it selected its ‘capitals’ – spas in the Czech Republic, Austria, Germany or Switzerland, Nice, Rome, Florence, Venice, Opatija and Portorož in Istria, Bled … When French Socialists ‘invented’ the workers’ holidays they primarily […]
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• January 1993 • Europe is a geographical entity, a continent bordered by the seas and the Urals. For long centuries, it was the entire world for the civilization which developed in it. Right in the middle, almost at the same distance from Lisbon, North Cape and the Urals, live the Slovenes. Our emperors were […]
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• October 1992 • With a book against a book is probably the key political motto which, in the former Yugoslav society, broke with the “commissarial demagogy” and opened the door to a new civil society, democratic dialogue and European visions. An irony of fate is that the motto was first used by a Slovene […]